Religion & Spirituality 

The market is saturated with resources concerning baby Boomers and senior citizens. But what about the new, rising generation, the eleven to twenty-nine-year-olds, who will soon be the leaders and models of our nation? Until recently, virtually no research has been compiled on this age group.
As the author notes. "Given the unique challenges and significance of the baby Busters to marketers, educators, ministers, and policy makers, it is nothing short of amazing that we have all but ignored this generation."
In this groundbreaking analysis of the past-Boomer age group, Barna provides a comprehensive examination of this generation coming of age. Among the topics explored are:
* the demographics of the Baby Busters
* how they differ from previous generations
* their expectations
* the values, morals, and perspectives that shape their lives
* their lifestyles and personal relationships
* their spiritual beliefs, attitudes, and activities
* their views on family and work
The busters represent the second-largest generation in the nation's history, yet the focus continues to be on the Boomers. It's time to reach the ascending adult generation. It is time to find out who these people are, how to understand them, and how to strategically develop your organization to penetrate this important population group.